John Chow writes these days about an interesting evolution of the “blending branding” advertising technique he’s used in the last few months. Basically, there is a reply from one of the bloggers he tagged with his ad, that says exactly the same. It’s Darren Rowse from problogger.net, that also publicize the fact that he “is loved” by John Chow. This is becoming very interesting: the technique got now a narrative, story-like behaviour.

Now, not only you express your admiration for a blogger and try to blend with his brand, but the tagged blogger come back, acknowledge the fact that he’s admired and respected, and creates a story. He asks “questions”: Why that guy loves me? Click to find out.

Once again, by promoting a positive message, the ad quickly stand up from the other standard ads, and become a very attracting path for the surfer.

Imagine: you’re on a blog, you know the author, and see some advertising from another bloggers that says: “I love this guy! Keep up the good work!”. This is the first stage, and we talked about it here. But now, after a while, you see on the first guy blog a very interesting ad, that just says: “Wow, remember? That guys loves me? You know why? Click to find out!”. It’s simple and pwerful. And it works.

At the end of the 4 advantages that we outlined in the first post describing this blending branding advertising technique, we can now add another one, very strong:

5. Tell a story. If a guy tries to blend with your brand, and you agree with his principles and overall activities, take advantage of that by telling a story: why this guy loves me? Click to see. Stories will always work. It’s our own nature to tell and hear stories, and if you want to take the challenge and start to write a story by using just your and not your posts in your blog, then you will create a parallel, extremely interesting, content area for your website. It will drive traffic to your site and to the blender’s site. Which is absolutely right. But most of all, it will bring you respect. It will grow your branding value even further. And, of course, this is good .