This is the second article in the series about managing an online business. It will focus on what you actually do in an online business, how can you measure it, the various stages of each project and how you can monetize your work. If you came here directly you can go back to the summary [...]
It seems that Google AdSense is planning to add new features to their referral program. Currently they opened a beta testing session for those who want to take a closer look to the new system. Here’s what the blog entry at adsense blog is telling us:
This is good news for those of you who have [...]
John Chow writes these days about an interesting evolution of the “blending branding” advertising technique he’s used in the last few months. Basically, there is a reply from one of the bloggers he tagged with his ad, that says exactly the same. It’s Darren Rowse from problogger.net, that also publicize the fact that he “is [...]
I don’t know if the term was used before in this context, chances are that it already was, and I only imagine that I just coined it yesterday. If so, apologies to the savviest blogger here. If not, well, here’s my 2 cents about what “blending branding” advertising in the blogosphere should be. Or, to be more precise, what already is.
“Blending branding” advertising is basically promoting your image using another, friendly, brand that you use. You make a banner in which you say: “I just love this guy! His blog, his work”. And you sign yourself on that banner: “This is me at http://www.mysite.com”. And then you make your banner public on the site that you just appreciated. Of course, the link will go to your site. Simple, isn’t it?
So simple that we may start to ask what are the advantages here.