It seems that Google AdSense is planning to add new features to their referral program. Currently they opened a beta testing session for those who want to take a closer look to the new system. Here’s what the blog entry at adsense blog is telling us:

This is good news for those of you who have wanted to use referrals in the past, but couldn’t find a product to match your site’s content. With the referrals beta, you can search for products that match up directly with your site’s content. And you can customize your referral units to match the look and feel of your site, making it easier than ever to find a referral ad that fits in seamlessly with your site’s design and content.

Also, it also seems that the new model, action based, will have higher paying fees, which generally sounds good:

As with our current Google referrals, you’ll generate earnings when your visitors click through to an advertiser’s site and complete an action defined by your advertisers, such as a sale or sign-up. Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site.

If you haven’t done this already, please try it out using this beta referral site, it might be a good thing.

Thanks to problogger.net for pointing this out.