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The Making Of An Online Business – The Series

Post Series: Starting An Online Business

For the last 10 years I was a self-sustained person, getting my income for my online business. Last year I made a successful exit from that and started a much more enjoyable activity as a personal development blogger, here at dragosroua.com. Not that having a blog as a main activity would be an easier venture, it is quite difficult if you do it correctly, but is a little bit less resource consuming than full time managing an online business.

Having a business for more than 10 years is a big challenge. Being your own boss is a transforming experience, and when you succeed at it for more than 5-7 years, the transformations are profound. And having an online business for more than 10 years is more like a lifetime in digital years. Because this field is so dynamic that financial cycles are measured in months. New technologies appears basically all the time and the market is a continuous change.

I want to share with you the experiences I had with this activity, the bad and the good ones. The fact that I made a successful exist doesn’t mean I didn’t do mistakes, on the contrary. I had to overcome a lot of ignorance, hasty decisions, bad economic contexts and so on. Hopefully you will be able to learn about those possible mistakes without actually doing them.

Please note that I don’t know the correct way of doing an online business. I only know I succeeded in creating mine. Maybe some of my thoughts are not mainstream, maybe some of them are just plain rubbish or maybe some of them are pure gold. It’s completely up to you to buy them or not.

This series of articles will contain 6 parts:

Starting Your Own Business

This is my first post on the series and it’s already published, you can read it here. It’s a little bit odd to put the introduction of a series of articles after you publish the first one, but there is a good reason for that. The first article is not so focused on the online field, but more on the general entrepreneurship qualities you need in order to start any type of business. So you can read and comment on this article even if you’re not so into the online.

Managing An Online Business – The Projects

This part will deal with various aspects of starting your actual products, which in online business are mostly named “projects”. Most of the time your products will not go over the “project” status. Most of the time you will not know in advance if something is working or not, if something will bring you money or not, if something will last for more than 2-3 years or not. This article will also deal with the ignition part of a project, how and when to choose a project, how to grow it and when to abandon it.

Managing An Online Business – The Team

You cannot really start a business, not only an online business, all by yourself. You will need a team around you. This article will outline how I picked my team, how I managed it and what are the mistakes I did. A team is extremely important in the online business, because of the fragility of this medium. The biggest challenge here is not to feed your competition with your trained employees.

Managing An Online Business – The Money

Cash-flow was the first term I learned after I started my business. Managing money was one of the most time consuming activities I had to learn. I started my business on a very hostile economic climate, when financing was an extraterrestrial term, and I had to finance my business using the three “F”: family, friends and fools.

Managing An Online Business – Promotion

You can have the best projects in the market, the best team to back them up and all the money you need, but if you don’t promote your presence it will be very difficult to be “discovered”. The online medium is overcrowded and you will need promotion. Not all advertising works and not all the proved methods for one business are effective for every other business.

Managing An Online Business – Partnerships

This is the superior level of a team. The difference is that partnerships can be extended outside your own company. You can partner with other players in the filed, with complementary players or with suppliers. Partnership is walking on a very thin ice, and sometimes it breaks.

These are the articles and please note that based on your feed-back I can alter either the order in which they are delivered, either the actual content of each article. After all, you are deciding what you want to read, isn’t it? So, feel free to ask in advance about any of the topics above, I will do my best to answer them.




Running For My Life - from zero to ultramarathoner


The spooky thing about depression is that it sneaks in. There aren’t really trumpets and loud voices announcing: “Hail, hail, this is depression entering the room, all rise!” Nope. It’s slow, silent, creepy. It doesn’t even look like depression. It starts with small isolation thoughts like: “Maybe I shouldn’t get out today, I just don’t feel like going out”. And then it does the same next day. And then the day after that and so on. And then it starts to whisper louder and louder in your ears: “Why would you go outside, you loser? Didn’t have enough yet? Want more people to make fun of how much of a big, fat loser you are?”

And then you start to breath in guilt and shame, instead of air. Every breathe you take is putting more dark thoughts into your body.

Until you get stuck. You can’t move anymore. At all.

If you want to know how I got out of this space, eventually, check out my latest book on Amazon and Kindle.

Running For My Life -from zero to ultramarathoner

This Post Has 18 Comments
  1. Great idea for a series I look forward to your insights. I would suggest that you add an additional element and that is the personal development of the founders/leaders (which you have some great posts on). Managing An Online Business – Managing Yourself. I realized a number of years ago that I needed to develop myself, taking inventory of what were my challenges, strengths, weakness, etc… and what I needed to change within myself to see the business grow. I see too often the biggest road block to a start-up is the founders.

  2. I have to say this is a series I am looking forward to following.
    I deal with this indirectly each day that my fiance is designing , coding and answering questions to his clients.

    So this will be better educate me from another point of view on, an on line business he designs for . I really only know it from the back end ( so to speak) .

    Does dynamic ring a bell? lol

    Cheers

  3. Great stuff Dragos and looking forward to reading through this. Good topics and I like how you’ve put your own personal experience into it even at this early stage. I’ve run my own 3D graphics company for many years now so definitely know some of what you are talking about when it comes to the digital world changing rapidly.

  4. @Toma Bonciu thanks for your kind words 🙂

    @BunnygotBlog I really hope this would add some value for your work as well for your fiance day to day activities 🙂

    @Mike King please feel free to add your own input to this, I really look forward to your comments!

  5. […] path. Having an online business is a great play. And I mean it, it’s something that you should really play with. But it wasn’t my true passion. Being an online entrepreneur was connecting with my true passion […]

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