In the 19th century, the populations from Melanesia saw a bunch of ships, with white people on board, carrying a lot of goods, called, generically, cargos. In their culture, white was also the colour of the dead people, so they assumed that those ships were the ships of the dead, returning their deserved goods. So the colonists quickly realised that they were treated like mithological characters. And so was born one of the most recent religions, called cargo-cult.
A religious movement doesn’t necessarily have to be old. It can be as effective as an old one, if it correctly replaces and enhances (sometimes) the need for catharsis. An epiphany can be a momentarily lost of conscience at a rock concert, or even a happiness boost from a family reunion. As long as it touches your inner chords and make them sing, it does the job.
In a world where the actual spiritual connection has lost its privileged space – the church – the epiphanies are held in a digital space and form. On the internet, at the computer, by holding your BlackBerry or Palm. As long as it touches your inner chords and make them sing.
I am not talking about those well-known cults that are using the digital media to gather sustainers, featuring tv shows of priests and so on. They are traditionals religions. I am talking about movements or so-called organisations that most of the time doesn’t even know that they are acting on a religious field. The Open Source fans. The Linux movement. The Apple fans. The GTD followers. To name only a few.