This is the last article from the series The Making Of An Online Business. So far, we talked about starting your own business, your projects, your teams, money management and partnerships. Today, we’ll focus on the last crucial topic in making an online business, and that is about promotion.
If you came here directly I strongly encourage you to read the rest of the articles, and the summary by following the links below:
- Start Your Own Business
- The Making Of An Online Business – The Series
- The Making Of An Online Business – The Projects
- The Making Of An Online Business – The Team
- The Making Of An Online Business – The Money
- The Making Of An Online Business – Partnerships
What Is Promotion?
Promotion is basically spreading the word about what you do. It’s not advertising. It’s not lobbying. It’s not SEO, or direct email. Promotion is the simple fact of letting the world knowing that you started to operate your own online business. It’s so simple that in 99% of situation gets overlooked. Just tell people that you started it.
Why it’s so important about that? The real stake here is not to grow your client base, although you will have to do that sooner or later, but the shift towards your new identity. You will be a different person that the person that didn’t had that business. You need to be in that persons shoes and you need to do that faster.
It’s also important to tell that to as many people as you can in order to reinforce your choice. In other words, to use the outside world as a reflection of your choice. There will be times of trouble and you will tend to go back. It’s human and it’s a sort of a necessary strength test at some point. But if you’ve already told the Universe that you are a new person, going back to the old one will be harder. Might sounds funny now, but it works, believe me.