I don’t get SEO. Really. It’s like advanced math to me. I mean, I know the concepts and how things are actually working, but every time I try to really put myself into it, I get that strange feeling of nausea. It just doesn’t work. And unless you’re working for Google or make a living out of keyword positioning, you’re totally with me in this one. Honestly.
So, when I saw Brian Clark launched a product which is supposed to take the burden off of my fragile blogging shoulders, I was like instantly into it. The product is called Scribe, and aims at making your SEO copywriting exceptional. In today’s post I’ll describe my experiences with Scribe. You can even take this as an introductory tutorial.
What Is Scribe SEO?
It’s a wordpress plugin combined with an online service. It blends with your WordPress admin interface and once you’re ready editing your post, it goes online and check your content against a set of rules. In seconds, you get back a report telling you which are the main keywords of your post, a general SEO score and a few suggestions. Now, all you have to do is to follow the suggestions and improve your SEO readability in minutes.
Yes. It’s really that simple. But you need to know that Scribe SEO needs some prerequisites in order to function. As of right now, it needs Thesis as your blog theme, but it also works if you have All In One SEO plugin. That being said, let’s start a regular SEO session.
First of all, make sure you have a custom title tag for your blog post (may be the same as the normal blog post) and also a meta description. For Thesis users, there is a place right under the WordPress editor to add these values. If you don’t have this, Scribe won’t let you start an analysis:
Once you’re ready adding a custom title and a meta description, the Scribe box will change accordingly:
The most interesting change is the new button, called “Analyze”. That’s the juice of Scribe. Don’t just click it right now, please resist the impulse. First, be sure your post meets at least some basic SEO requirements, otherwise you’ll waste a valuable analysis.
Now, suppose you did your best to SEO your post and finally hit the “Analyze” button. Here’s what happens (click for larger picture):
By the way, this is a real life analysis, precisely the very post you’re reading right now. The main screen of Scribe shows a general SEO score, along with some recommendations. Your job is to follow those recommendation to increase your SEO score. In this case, I may be lucky, because I already have a green background (green is good) and a quite high percentage. But there are cases in which your content doesn’t meet even 45% of those requirements.
Now, we know the score, but how do we know if we targeted the right keywords in our post? The “Keyword Analysis” tab to the rescue (click for larger image):
Fortunately, the two keywords I wanted to target my post to are “scribe” and “seo”. Both seems to do a very good job at frequency, and “seo” does especially well on the annual search volume. Looks like a valuable keyword to target.
But what happens if we target the wrong words by mistake? Did happened to me, if you’re curious, and not only once. Well, there is a way to do it, and Scribe has a specific tab called, you guessed, “Change Keywords” (click to enlarge):
But things are much more nicer than they look because Scribe is capable to actually suggest tags for my blog post. How cool is that? That’s a rhetorical question, by the way:
One other neat feature of Scribe is that it shows how my blog post will actually look in SERP (that’s what I call a touch of awesomeness):
The witty reader of my blog already saw that there is one more tab in the Scribe report interface, called “SEO Best Practices”. Well, I’ll leave it up to you to find out what is all about, once youre’ going to get your own copy of Scribe SEO.
But wait, there’s more! What if I’m not satisfied with 88% SEO awesomeness? What if I want to go up to 100%? I simply make the adjustments and voila, we have SEO perfection:
That’s all. Just by tweaking some simple things in your post, you reached an incredibly high SEO compliance. One more thing: after you run your first analysis, you’ll notice a new button on Scribe’s box, called “Review”:
If you have a lot of suggestions in your first SEO report, you don’t need to press “Analyze” every time (because it will actually consume one analysis from the number you’ve bought) but press “Review” and you’ll have the results of the last analysis.
What Are The Benefits of Scribe SEO?
First of all, you’re learning by doing. The more you use it, the more you’ll incorporate some tricks into your writing.
Second, you’re following best SEO practices, and that will surely help stay in the game and avoid accidental blocking. Happened to me a few times to be banned by Google and, although it was entirely by negligence, it was a really bad time.
Third, you’ll stay alive: the online component of Scribe pulls the keyword statistics live so you will always know of what’s hot now. Maybe “altavista” was a really cool keyword a decade ago, but things are changing really fast. 😉
And last, but not least: the Themes guarantee. One of the men behind this project is Brian Clark, famous not only for his very popular CopyBlogger.com, but also for launching very successful products, like Thesis and Teaching Sells.
Where To Get It and How Much Does It Cost?
The price structure of Scribe is based upon the number of monthly analysis you buy. As I told you, this is the real juice of Scribe, those analysis are the cornerstone of this service. So you’re actually buying a monthly subscription. Prices vary from a very affordable 27 USD / month, up to 97 USD / month. But wait! There is this huge promotion running right now, which gives you the best product at the lowest price! Meaning you get the 97 USD package for 27 USD!
Go get it! Now!
And if you’re pondering why you should pay for such a service, I kindly invite you to make the difference between a free hosting service and an incredibly reliable paid one. That’s the exact difference between your copywriting as it is right now and as it will be after you buy – and, of course, use – Scribe!